Loy
Loy: Loyalty done right
Loy is an app that helps you with the administration and control of your Loyalty points. Yes, the ones that your bank gives you and you never use, those that amount to just enough to buy an electric tooth brush.
How to sell this app? Well, we offer a concept, your loyalty points usually can give you a toothbrush, we offer a trip to Paris.
Defining the problem
We were approached by a pair of business associates that had a career working on Loyalty points for banks in Mexico and Latin America. Loyalty points had numerous problems, mainly: It is cumbersome to try to use them, and to add insult to injury, you have to make use of your points at the end of the year. It does not amount to a lot at the end of the day.
I was called to be a Product design consultant to work on this particular project so I helped with some of the visuals and almost the entirety of the Motion Tests.
Target Audience
Our target audience is a millennial. Plain and simple. Namely, people with enough tech literacy, that know their way around a new app, and people who can interact with their phone and been comfortable with it.
Millennials have a great deal of interactions with their phone, some of them don't even go to an actual bank if they can help it. They rather interacting with their phone than with an actual person in a suit, according to The Atlantic.
Low Fidelity wireframe
We met a couple of times with the client. One of the most pressing issues for them is the fact that most people get Loyalty points from their banks but no body uses them. It is cumbersome to try to understand how many points do you have, it is annoying to convert the points system to actual money, there is so much to do. The idea is to have one pool where all of your loyalty points go. You have Bank A, Bank B, and Bank C, well then there is a place where all of the points go to and they get together to give you something.
Who is our user? (Research)
The user is someone with a bank account that is part of more than one loyalty programs and has at least one bank account. So the target audience would be about 20 to 35, people who wants to travel, people who is used to be on their phone quite a lot and has the experience of using this phone to socialize. Based on that, and researching the colors that are used the most in Fin-Tech we came up with a color palette that favored green but it had some color accents that were way more saturated so the app would not feel boring.
So we were going for a green that could fade in the background for the user to be able to focus on numbers.
Also: Numbers are very intimidating. Our target audience actually interact with their money about 53% of the time online, and the habit of banking moved to the phone, for convenience, trust... this data we gathered from the Mexican Internet Association.
LOY_Video_corto2.mp4Loy_Crowdfounding.mp4With this we developed the product using Adobe XD and Adobe Illustrator, then we sent it to be coded by another company. This app has still not seen the light since it still has some work to be approved. It was a joy to work on it and I am looking forward to see it coming to life.
